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Best Unbox Ever with Cayden
Social Campaign
Toy unboxing videos get millions of views online. But in real life, millions of American children are at risk of unboxing something dangerous: an unlocked gun. Tragically, almost 8 kids are shot every day by a misused or unlocked firearm found in the home. That’s why we created this age-gated social video to teach parents if it’s unlocked, it can be unboxed.
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Adweek
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Shots
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AdAge
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Best Ads
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The Look Beyond Stable Display
Direct / Live Experience / Installation
To call attention to the struggles of people living with schizophrenia, we opened a pop-up shop in New York City for the holidays, and invited healthcare providers, caregivers, and patient advocates. The space was designed to look like a furniture store, with a twist: everything was in chaos. Our window display and showrooms were based on real living rooms and bedrooms of people with schizophrenia. Piles of clothes, pizza boxes, dirty dishes, and other clutter filled the space, immersing visitors in the daily struggles of those with this condition. The activation was such a success our clients asked us to launch a related AR experience in Milan.
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Children
of Mother Nature
Integrated Campaign
When JEEP® entered the Brazilian market, Ford EcoSport needed a bold response—one that resonated deeply with nature lovers. So we launched #FilhosDaMaeNatureza (#ChildrenOfMotherNature), a campaign and virtual community that reminded people of something powerful: Mother Nature wants her children to grow wild and free. We invited the audience to embrace that spirit and share their own stories of adventure and connection with the natural world.
Social Media
Instamission
To celebrate the Mother’s Day, we created an "Instamission" asking people to take a picture with Mother Nature and post it with the hashtag #filhosdamaenatureza (#ChildrenOfMotherNature). Thousands of people took part.
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Work Opens Up
with Galaxy
TV Commercial
With markets heating up again in 2021, many offices were hit by the same unexpected challenge: the Great Resignation. As employees reevaluated what really mattered, companies struggled to keep their best people. That’s when Samsung stepped in to show executives a smarter way forward—by helping them create a workplace where people actually wanted to stay.
Because keeping your team happy isn’t just about retention—it’s about respect, flexibility, and giving them the right tools to thrive.
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Prompt Respect
A.I. Poster Series
AI image generation has taken over the news. And even though AI art is controversial, there’s one thing many people agree on: gen AI is bad at rendering hands and feet. But instead of viewing AI-generated images of limbs as a “mistake,” we see them as an opportunity to challenge assumptions about what human bodies are supposed to look like. After all, millions of people around the world live with limb loss and limb difference, and children with limb difference face discrimination and bullying, and may be denied opportunities because of their appearance.
The Posters
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Gold Magic
Online Video
The São Paulo Creative Club—Brazil’s biggest advertising festival, also known as the Creation Club—has a mission that goes beyond awards: bringing new talent into the fold. Every year, expanding its community is a key goal.
To help with that, we created an animated film that spoke directly to the people who live and breathe creativity in Brazil. It tapped into a truth every creative knows all too well: tight deadlines, tiny budgets, and sky-high expectations. A humorous—but painfully honest—take on the everyday chaos of our industry.
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Time To React
TV Commercial
In the U.S., 1 in 3 adults has prediabetes. And yet, most don’t even know it. That’s because the condition often shows no obvious symptoms. The good news? With early diagnosis and simple lifestyle changes, prediabetes can actually be reversed.
Unlike many other unexpected turns in life, prediabetes gives you something rare: time to act. That insight inspired us to create a powerful call to action—encouraging people to take the online risk test and find out where they stand before it’s too late.
Billboards
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Jack Daniel’s Barrel Hunt
Activation
In honor of the 150th Anniversary of the distillery, we hid 150 prize-filled barrels all over the world. Each hiding spot was revealed through series of Facebook clues taking the form of vintage photography. Participants should find the modern day locations of these old photos, some of which have changed quite a bit over the years, whereas Jack Daniel’s has remained relatively unchanged since inception. The executions were conceptualised and designed as videos, posters, social posts etc. to drive people through the campaign. The results were great: • 203 million earned media impressions • 10% global fans growth • 11% global engagement • 122 million consumers reached.
Clue Examples
Social Videos
Post copy:
We’ve been making our own barrels for quite some time. But clearly we don’t have as much experience hiding them. 21+. Official rules at jackdanielsbarrelhunt.com
Post copy:
Keep an eye on our Facebook page for clues, because these barrrels, like good whiskey, will be gone before you know it. 21+. Official rules at jackdanielsbarrelhunt.com
Post copy:
Keep an eye out for clues on Facebook. We been around for 150 years but Barrel Hunt will be here and gona before you know it. 21+. Official rules at jackdanielsbarrelhunt.com
(teaser) Post copy:
You’re gonna have to wait just a little longer before we reveal more about Jack Daniel’s Barrel Hunt. 21+. Official rules at jackdanielsbarrelhunt.com
Posters
The News
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The Comeback Calendar
Innovation/Design
Every year Ford Trucks releases a calendar to be placed in factories and homes. But this time, we wanted to do more than just a conventional calendar. We created a special edition. So special that our calendar was able to help truckers and their families to feel a little bit closer during the time they couldn’t be together. We called it The Comeback Calendar.
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Let yourself
be amazed
Integrated Campaign
When the Ford New Fiesta launched in Brazil, it brought a wave of innovation that redefined expectations in its category. Packed with advanced features rarely seen at its price point, it didn’t take long for the automotive world to take notice. As reviews poured in from top publications and auto experts, one word kept appearing again and again: “Amazing.”
That single word became the spark for our campaign. Because if everyone was already amazed by the car, we saw an opportunity to turn that reaction into an invitation. That’s how “Let Yourself Be Amazed” was born—a call for people to experience the unexpected, to challenge their assumptions, and to feel something new behind the wheel.
Social Videos
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The Only Chance
TV Commercials
Creating something truly memorable on a tight budget—especially when media placement was the main hurdle—was the biggest challenge of this project. But instead of seeing limitations, we saw a creative opportunity. So we flipped the script and came up with an idea that didn’t just work despite the constraints—it only made sense because of them. A concept designed for one moment. One surprise. One perfectly placed TV insertion to make it count.
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Stupid texts
TV Commercials
The SYNC Media System is one of the standout innovations in Ford vehicles—built to support drivers in smarter, safer, and more connected ways. Whether it’s helping you stay focused on the road or simplifying everyday driving, SYNC is designed with real people and real driving moments in mind. To show just how essential it is, we turned our attention to the small, human habits that reveal the true power of this intelligent feature.
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The World’s Most
Perfect Machine
TV Commercial
When Ford Motors unveiled its fully renewed lineup in 2013, a bold new challenge emerged: to reimagine how the brand would speak to the world. It was an honor to help shape that next chapter. Our inspiration didn’t come from factories or engines—but from the greatest machine ever made: humans. Because behind every breakthrough is instinct. Behind every turn of the wheel, emotion. And at the heart of every journey, the drive to move the world forward.
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Cure for the Ordinary
Online Video
When FCBCure rebranded, we embraced a bold new tagline: “Cure for the ordinary.” So when it came time to create a promotional animation for the agency—on a shoestring budget—we knew the execution had to live up to that promise. It couldn’t be predictable. It couldn’t feel standard. It had to break away from the expected.
That’s why we took a surprising turn: we made it entirely by hand. No shortcuts, no flashy digital tricks—just old-school craft and creativity. Because sometimes, the most unexpected approach is the most powerful one.
